All The Tools You Need

The complexities of digital marketing (along with computer anxiety)  are often given as reasons why SMEs procrastinate on the core work of...

At the conclusion of a recent presentation of the SEI Tool, I called for any final questions and here's what I got: 

"So…does Google...

I took advantage of the COVID lockdowns to up the ante on my exercise routine. (Possibly inspired by watching super-fit people from S.W.A.T on...

You’ve probably heard the saying “a puppy is for life, not just for Christmas”...

The same goes for marketing - if you’re...

"The last thing you need is SEO” said the SEO expert to the business owner.

It sounds like a joke - but in fact this is something that...

Is your digital marketing plan based on a real strategy - or is it just an expensive to-do list?

The saying “marketing is an...

Over 70% of businesses in Australia are classed as micro businesses, meaning that they only employ 1-4 people. Of these businesses, a large...

Heard about Zero-Click Content?

No?

You will.

Most people aren't talking about it, 'cause they just don't see it... YET
But here's the weird thing,...

You know how much we love Google here at Terminology. And we know you love them too:)

HOWEVER

Every-time Google announces a new update to their...

3 Tips For Establishing Your Identity Through The Written Word

Whether you’re a solopreneur or the owner of a multinational corporation,...

Yes. Yes I am.  And I’m proud of it. 

Acknowledging your marketing failures is a healthy part of finding your way to the right...

Many people make the mistake of writing for Google rather than their human readers when producing content, and it’s hard to blame them....

Influencing used to be a game of “talent” – one where “natural geniuses” had some magical ability to get the people...

One of the 7 Elements of the SEI Score is Identity. 

Within Identity, we measure a range of factors that contribute to speed and performance...

It's 2021, and everywhere you look, there's a brand marketing something in an already saturated space. So, the question is, how do brands stand...

Let’s face it, blogging is tough, especially when you’re just starting out. First, you’re greeted by the unwelcoming and often...

Did you know there are over 31 million active bloggers posting at least one article per month? Yep, that’s a lot of people to...

As the late, great entrepreneur and motivational speaker Jim Rohn once said:

“Success is 20% skills and 80% strategy. You might know how to...

When you look at online marketing it can seem overwhelmingly complicated – SEO, PPC advertising, Google algorithms, content marketing, smart...