Trust

What makes up trust 

Google trusts you more if other websites trust you enough to backlink to you.

Google seeks to provide a trusted result for searchers. A big signal of value to Google is strong organic referral links to your website. This is also where authoritative content overlaps with our Relevance element. Engage in a healthy marketing mix and provide customer value and service at every opportunity.

There a several marketing specialities you can focus on to increase your trust score, these include:

• SEO
• PR
• Social Media
• Branding

The 3 main activities that move the needle for trust are:

1. Acquire external links to your website. 
2. Create awesome linkable content.
3. Perform digital PR activities such as guest posting.

Building Trust your way

There are some simple questions you should ask yourself about the way you're building trust.

These questions are:

1. What strategies am I using to gain more high-quality backlinks for my website?
2. Am I reaching out to high quality sites about linking to my site?
3. Is the content I'm producing relevant and timely enough for others to link to?
4. Am I pursuing industry certifications and awards to enhance my credibility?
5. Am I actively pursuing thought leadership opportunities such as guest posting, podcast interviews and other promotional avenues

How to talk an agency about trust

You should start by asking a series of questions that will help you determine if the agency is doing the right thing when it comes to trust. 

These questions are:

1. How would you help us secure more high-quality backlinks for our site?
2. What approach would you take to connect with authoritative websites for backlinks?
3. How would you ensure our content is relevant and link-worthy for other sites?
4. How do we utilise our industry certifications and awards to build credibility online?
5. What thought leadership opportunities would you advise and how would you connect them to our strategy?