Reputation

What makes up reputation

The reviews your customers give you matter - how do you stack up in their eyes? (Which are the eyes of the online world).

Google rewards businesses with reviews across multiple directories with a particular emphasis on Google My Business. Naturally, the volume and the quality of these reviews is also important as customers need a good amount of data to help them make sound decisions.

This aligns with elements of trust and authority. When it comes to building influence, your reputation provides social proof and accountability that you are striving to uphold high standards with both your product offering and your customer service.

There a several marketing specialities you can focus on to increase your reputation score, these include:

• SEO
• Reputation Management

The 3 main activities that move the needle for reputation are:

1. Build a customer review strategy for both obtaining and highlighting customer reviews.
2. Encourage customer feed back and respond to every review positive or negative.
3. Instill a culture of continuous improvement across your products and services. 

Building reputation your way

There are some simple questions you should ask yourself about the way you're building reputation.

These questions are:

1. Do I have a strategy in place to actively collect reviews from satisfied customers?
2. Am I responding to every customer review, whether positive or negative, to show I value feedback?
3. Am I ensuring all negative feedback is taken offline and resolved privately?
4. How am I encouraging customers to leave reviews across multiple platforms, particularly on Google My Business?
5. Am I ensuring that my businesses online reputation aligns with my brand values?

How to talk to an agency about reputation

You should start by asking a series of questions that will help you determine if the agency is doing the right thing when it comes to reputation.

These questions are:

1. What strategy should we employ to gain regular customer reviews?
2. What’s your approach to managing and responding to customer feedback online?
3. How would you assist us in understanding and acting on negative feedback?
4. What steps would you take to ensure we gather reviews on various platforms, especially Google My Business?
5. How would you help maintain a strong, positive reputation that aligns with our business standards?
6. How would you maintain our reputation as A.I. search is becoming more prevalent