Relevance

What makes up relevance

Is your content answering key questions your visitor has with useful information?

Google wants searchers to fall on a relevant result or there is no point to the search engine in the first place. Relevant keywords and a generous amount of supportive content for those topics and keywords is the name of the game when it comes to delivering a relevant result.

There a several marketing specialities you can focus on to increase your relevance score, these include:

• SEO
• Content
• Branding

The 3 main activities that move the needle for relevance are:

1. Perform keyword research.
2. Create relevant content that includes considered keywords.
3. Optimise titles and descriptions to your keyword focus.

Building relevance your way

There are some simple questions you should ask yourself about the way you're building relevance.

These questions are:

1. Is the content we’re producing directly addressing the key questions our visitors have?
2. Am I conducting thorough keyword research to target the right topics?
3. Are we creating content that is highly relevant to the keywords we’ve identified?
4. How well are our titles and meta descriptions aligned with our focus keywords?
5. Are we optimising our site to provide useful, relevant information to visitors?

How to talk to an agency about relevance

You should start by asking a series of questions that will help you determine if the agency is doing the right thing when it comes to relevance. 

These questions are:

1. How would you ensure our content answers the specific questions our audience is asking?
2. What’s your process for conducting keyword research to improve relevance?
3. How would you help us create content that’s focused on the right keywords?
4. What approach would you take to optimise titles and descriptions to boost keyword relevance?
5. How would you ensure that the content we create stays relevant and valuable to our audience?