Longevity

What makes up Longevity

How long have you been around on the web? What do you have online and how long has it been there?

Google rewards businesses for persistence. Our research shows sites that are in it for the long haul gain some serious street cred, providing you are maintaining and growing a well balanced marketing strategy.

There a several marketing specialities you can focus on to increase your longevity score, these include:

• Domain
• Content

The 3 main activities that move the needle for longevity are:

1. Extend your domain ownership as long as possible.
2. Ensure your domain is secure by performing regular maintenance and monitoring up time.
3. Focus on building your website as a long term asset by doing marketing activities that build credibility with search engines. For example creating evergreen content.

Building longevity your way

There are some simple questions you should ask yourself about the way you're building longevity.

These questions are:

1. How old is our domain?
2. Am I regularly renewing and extending our domain contracts to ensure long-term credibility?
3. What are we doing to secure and maintain our domain?
4. Have we considered expanding our domain to have a global presence rather than being restricted to a country-specific one?
5. What steps are we taking to ensure our online presence continues to grow?

How to talk to an agency about longevity

You should start by asking a series of questions that will help you determine if the agency is doing the right thing when it comes to longevity. 

These questions are:

1. How would you help ensure our domain and online presence remain stable and persistent?
2. What actions would you take to extend and maintain our domain contracts over the long term?
3. How would you focus our marketing activities towards building our site as a long term asset?
4. Would you recommend focusing our domain strategy on global visibility or staying with country-specific domains?
5. How would you help us maintain a consistent and long-standing online presence?