Engagement

What makes up engagement

How many people actually find YOU when they’re searching the web for what you do?

Google loves traffic and not surprisingly rewards websites that get the most.

Focusing on marketing activities (blogs, landing pages, etc) that engage your audience - content that matches your keywords creates value and understanding around your offering.

There a several marketing specialities you can focus on to increase your engagement score, these include:

• Content Creation
• SEM / SEO
• Social Media
• Email

The 3 main activities that move the needle for engagement are:

1. Optimise marketing mix to attract relevant organic traffic such as building a social media presence.
2. Build traffic volume through paid campaigns such as google ads and meta ads.
3. Make sure your products and services are presented in a way that brings people to the site and entices them come back.

Building engagement your way

There are some simple questions you should ask yourself about the way you're building engagement.

These questions are:

1. How are we optimising our social media presence to engage potential customers and drive traffic?
2. What steps am I taking to increase organic traffic through targeted content and keywords?
3. Are we running paid campaigns to bring in more visitors and ensure our marketing mix is balanced?
4. How are we ensuring that our product pages or services attract customers and encourage them to return?
5. What am I doing to improve email marketing and direct communication strategies to keep our audience engaged?

How to talk to an agency about engagement

You should start by asking a series of questions that will help you determine if the agency is doing the right thing when it comes to engagement.

These questions are:

1. How would you enhance our social media strategy to boost engagement and traffic?
2. What’s your approach to optimising our content to attract relevant visitors from search engines?
3. How do you plan to leverage paid campaigns like Google Ads or Meta ads to increase traffic to our site?
4. How would you ensure that our products and services are presented in a way that encourages repeat customers?
5. What tactics would you employ to refine our email marketing strategy and boost customer engagement?