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 The Education Hub

Welcome to the Education Hub, your resource for taking your marketing skills and knowledge to the next level. We'll help you understand where the marketing world is going. Discover how the SEI Tool and The SEI Method works. And learn how to better communicate with agencies and consultants.

Where to?

 

 

 

Welcome To Terminology

Here you'll find information about who we are and what we can do for you.

Welcome To Terminology

Come and explore the whole terminology process so you can see what were all about at a glance.

How The SEI Tool Works

A walkthrough of how the tool works and what to do with the data it provides for you.

The SEI Method 

A breakdown of the SEI method and how it connects with our 7 SEI elements. 

The Elements

Discover SEI's 7 core elements, each with a breakdown of key components, activities and tips to boost your score, plus you'll get essential questions for self-assessment or agency discussions.

Trust

Google trusts you more if other websites trust you enough to backlink to you. 

 

Relevance

Is your content answering key questions your visitor has with useful information?

Consistency

Are you consistently helping your visitors? Providing content that serves their needs so they understand who you are, what you do and how you help?

Longevity

How long have you been around on the web?  What do you have online and how long has it been there?

Reputation

The reviews your customers give you matter - how do you stack up in their eyes?  (Which are the eyes of the online world).

Engagement

How many people actually find YOU when they’re searching the web for what you do?

Identity

Your identity is your brand - look and feel.  Fundamental to this is the experience visitors have on your website - do they give up in frustration because it’s slow and confusing?

How to talk to an agency

Here you'll find guidance on discussing SEI with an agency. We cover how to find the right agency, key questions to ask and ways to review your SEI reports with them.

Talking To an Agency

A walkthrough of how to effectively communicate with an agency.