Consistency

What makes up consistency

Are you consistently helping your visitors? Providing content that serves their needs so they understand who you are, what you do and how you help?

Google rewards brands for fresh content - whether it's in blogs or landing pages on your site. Keep your content up to date (for example, broken links) and don’t let your website grow stale. Consider revising old content as well as creating new content.

There a several marketing specialities you can focus on to increase your consistency score, these include:

• SEO
• Content

The 3 main activities that move the needle for consistency are:

1. Create a content strategy keeping in mind who your audience is, what platforms they are on and what you're going to say to them.
2. Create a content calendar.
3. Produce and schedule content at regular intervals to keep your audience engaged. 

Building consistency your way

There are some simple questions you should ask yourself about the way you're building consistency.

These questions are:

1. Am I regularly creating fresh, relevant content that serves my audience’s needs?
2. Do I have a well-thought-out content strategy that aligns with my audience and platforms?
3. Is my content calendar consistent and focused on keeping my site up to date?
4. How often am I revisiting and revising older content to keep it fresh and relevant?
5. Am I consistently sharing new content across platforms where my audience is active?

How to talk to an agency about consistency

You should start by asking a series of questions that will help you determine if the agency is doing the right thing when it comes to consistency. 

These questions are:

1. How would you ensure we produce valuable content that serves our visitors?
2. What approach would you take to develop a content strategy tailored to our audience?
3. How would you help us establish and maintain a regular content calendar?
4. What’s your approach to updating and refreshing older content for ongoing relevance?
5. How do we best work together to truly keep our content consistent so we are showing up on the right platforms at the right time? (Accountability is key!)