Are you lost in the marketing universe?
Â
You're not alone.
Now there's a simple, yet powerful tool to show you the way. And... It's free.
Â
Â
Learn how to improve your traffic and SEI Score.
Â
We scan the web, crunch the data, and break it down into 7 simple, actionable areas to help you improve.
Your SEI Score is based on how customers find you and your overall online presence giving you a clear path to better visibility.
See how you compare to industry benchmarks and get real, data-driven insights.Â
See our plans
The Terminology Suite
SEI Tool
Marketing League
DOT A.I
Education Hub
Reviews Tool
Your Complete Marketing Toolkit
From performance tracking to community learning, Terminology’s product suite is designed to simplify and strengthen every part of your digital marketing journey.
Â
   SEI Tool - Measure and improve your online presence
   The Marketing League - Learn and grow with other business ownersÂ
   DOT AI - Get hands-on support
   Education Hub - Build your skills & Knowledge
   Reviews Tool - Take control of your online reputationÂ
Â
Everything works together to drive clarity, confidence, and measurable results.
Explore one or use them all — each tool is built to support small businesses in achieving smarter, stronger marketing.
Why We Built Terminology
Terminology was born from Ian Hopkinson’s frustration with the smoke and mirrors of traditional marketing.
After years of seeing small business owners overwhelmed by jargon, unclear strategies, and agency gatekeeping, Ian set out to create a new kind of marketing ecosystem — one built on transparency, empowerment, and real-world results.
At its core, Terminology exists to give business owners clarity: tools they can trust, language they can understand, and a community that supports smarter decisions. It's marketing, decoded — built by people who actually care about the people behind the business.
Business
"Following the SEI Method changed our world. And it was easy to implement. We increased our score by 75% in 4 months and we also started to get 2 quality leads a week."
Olga Koskie
Principal at Tax Assure - Australia
Agency
"The SEI way has enabled us to have more meaningful conversations with our clients. Understandable data helps us strategise for improvement and celebrate the wins."
Jeremy Hall
Director Gummy Bear - New Zealand
Strategist
"With the SEI Tool I'm in a much better position to guide my clients to take action. They're seeing life changing results and it's more of a collaboration rather than a wrestle. "
Tom Secuya
Founder of Carve - Philippines
The SEI Method™
is the new way to measure and improve your online performance. Are you reaching the right people? Is your content relevant? How trusted are you?
You don't just want data...
Virtually anyone can bury you in numbers. What do they mean? What's the story? We'll help you find out.
Deep dive into your SEI score.
Find the right plan for you and unpack your online performance.
• Free Plan • No Credit Card • Cancel Anytime •
Plans start at $0 p/m
Our forever FREE plan gives you:
1 Website, 1 User, SEI Average Benchmark, Reporting that is easily exported with monthly updates and 3 months of historical data.
